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5 Ways to Grow Your Appraisal Business
[fusion_dropcap boxed=”no” boxed_radius=”” class=”” id=”” color=””]S[/fusion_dropcap]tarting your own appraisal business is a major step to take, and an admirable accomplishment once it’s done. Often though, getting that business to grow is the bigger challenge. It’s a competitive space, and even if your business does its job well it may be hard to make it stand out alongside competitors offering similar services.
With that in mind, we’re taking a look at five effective ways to grow your appraisal business.
1. Start a Website
The first and most vital step to growing an appraisal business is to build and maintain a strong website. We covered the ‘Beginner Approach’ to designing a commercial appraiser website in a previous blog post, and highlighted some of the reasons the idea is important. We mentioned gathering clients, telling people who you are, and expressing what makes you different — all of which can be accomplished through a successful website. Naturally, all of these benefits relate to growth as well. Your business’s website essentially serves, in fact, as a platform on which growth can take place — a place where you explain your services, something existing customers can share or reference, and somewhere new customers can find and explore you. All of this is vital for growth.
2. Start Social Media
Starting social media accounts associated with your business is, in large part, a means of extending your web presence beyond the core website. Now, this is not to suggest that a commercial appraiser business is necessarily the sort of thing to “take off” on social media; your Twitter and Instagram accounts are not likely to garner tremendous followings right off the bat. However, accounts like these can still serve as excellent ways of growing your presence. Sending out semi-regular social updates on your business is a way of speaking directly to existing and potential customers. It requires very little effort and offers significant upside in expanding your presence and generating new business.
3. Grow Your Web Presence Strategically
As you go about maintaining your website and running social media accounts, you can also take steps to make use of both in a more strategic manner. Most notably this means learning how to apply SEO to make sure that relevant keyword usage makes your web presence more searchable, and that you’re reaching your target audience. A guide to SEO marketing for startups by Ayima makes clear that this can be an involved process: It means learning how SEO works, optimizing your site and social content accordingly, and hopefully even building links on other sites that will bring new visitors to your site. It’s a lot, but once you figure it all out it’s one of the most effective ways to grow your web presence, and by extension your business.
4. Showcase Success
Sharing your business online and finding ways to reach your target audience are great. But what you actually show these people matters too, and this is where it can be a good idea to showcase your own success. Specifically, this means finding a way to make the testimonials, reviews, and/or comments of satisfied customers visible to potential new ones. Business 2 Community spoke to the importance of testimonials as a means of humanizing a brand, and making it seem more authentic, and these indeed are the benefits. By showcasing successes you’ve had with other customers, you’re showing new visitors real voices in favor of your business — not just your own, biased sales pitch. This can be both appealing and impressive, and can certainly win over new clients.
5. Keep Learning
This is a less specific idea, but still a vital one for a leader in any business to keep in mind. The idea is to keep learning the market, and to remain on the lookout for new ways to expand a company’s reach. It’s easy enough for a business leader to treat a growth strategy as a one-time initiative — something to consider and implement early on and then stop worrying about, if it succeeds. A better strategy, though, is to continue to learn and adapt. In doing so, you can open yourself to any new growth methods that may become appropriate down the road.
The most significant factor in the end is to ensure that you have a quality business that people will want to engage with and recommend to others. But if in addition you follow the tips above, you’ll be on a path toward growth that can make the business that much more successful.
Article solely for the use of realquantum.com
By Jena Brood
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Ready to see how you can be more successful and efficient? realquantum was created by appraisers, for appraisers, to save them time and make them money. Sign up for a demo today.
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