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Creating a Strong Commercial Appraiser LinkedIn Profile
[fusion_dropcap boxed=”no” boxed_radius=”” class=”” id=”” color=””]M[/fusion_dropcap]aintaining a current and well-written LinkedIn profile is one of the easiest ways to convey a professional online presence for any commercial appraiser. LinkedIn will be the first place for a potential employer or client will look, right before they visit your website. Don’t have a current website that looks good on mobile devices? Then, read this blog about great Commercial Appraiser Websites.
LinkedIn Commercial Appraiser Best Practices for Each Section
A professional photo
Hire a professional photographer showing you in a positive light, well-dressed and smiling. Avoid webcam shots or party pics with a drink in your hand. Personally, I’m not a fan of family shots. Save that for Facebook.
Hero image
Select one that reflects your commercial appraiser specialty. That’s the large image at the top of your profile. The website Unsplash.com has many shots of buildings, farmland, and other great pictures you can use at no cost. Further, select a shot that is both relevant to your specialty and to your local area.
Your name
Use the first name you prefer to be called at work. Include all your designations. Some people have a whole string of them!
Headline
Include your position and company. Avoid abbreviations and company-specific job titles (i.e. “Assoc. Appr. II”). Identify if you are certified commercial appraiser or a candidate. A little creativity is OK if you are creative. Just don’t end up on the List of Weirdest LinkedIn Job Titles. The worst, “Galactic Viceroy of Research Excellence.” Others on that list are actually pretty good.
About section
Explain what you do, your strengths and expertise, and how you like to work. It’s a great place to list accomplishments.
Articles, Awards and Accomplishments
Include links to articles you’ve written or awards received. None of either? That’s OK. The point is to make sure you highlight it if you have it.
Work history
Remember, this is not a resume. You already described what you do in the ‘About” section. In your most recent positions, focus on what the company does and specific accomplishments such as, “Grew appraisal revenues for multi-family 40% in 2 years.”. In older jobs, you can briefly describe your role too. Only include relevant commercial appraiser jobs or other roles in real estate, finance or accounting. You don’t need to list everything.
Education
Include college and professional development programs. Don’t include the dates, it’s not necessary.
Skills & Endorsements
Select skills that are relevant to your area of expertise. As others see your profile, they can endorse you. However, don’t wait for that. Instead, endorse your colleagues first. After that, they will see them and return the favor. (Always be honest of course.)
Recommendations
Just like skills and endorsements, it’s always good to give first. Then, there is a LinkedIn process to request recommendations as well. If you feel comfortable doing that, go for it.
Seeking Professional Help
Since a LinkedIn profile is a clear statement of any person’s brand, some opt to hire a pro to write it. Resume and career consultants do this frequently. If you own your business and hire a branding consultant, you can include a LinkedIn profile in the project. For example, one great consultant I’ve worked with many times is Daisy McCarty.
Bottom line, it’s important for commercial appraisers to make an effort on a strong LinkedIn profile. As a result, you will be found by your clients and potential employers. They will see the story you want to tell about your career…your personal brand.
Strong Commercial Appraiser Profile Examples
By Jeff Weiner, CEO. Jeff’s bio can be found here.[/fusion_text][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]
Ready to see how you can be more successful and efficient? realquantum was created by appraisers, for appraisers, to save them time and make them money. Sign up for a demo today.
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